INFOGRAPHICS

A great tool for sharing information and catching the attention. Visual content is an effective form of communication—but only when it’s done well.

If you want to start your adventure with infographics, remember:

1) Color – Use no more than five colors in a single layout. Color should be used sparingly to highlight important information. 

2) Typography – All fonts should be legible and appropriate for the communication style. For more tips, find out how to choose the right typography for your brand. 

3) Layout – Present content in a way that guides readers through in a logical hierarchy. Aligning the elements in a layout with each other will help maintain consistency.

4) Callouts – Use callouts sparingly to highlight only key information.

5) Space – Keep significant negative space. When too much information is in a layout, messaging becomes cluttered and incoherent.

6) Illustration – Illustration should match tone and subject matter. Only include if it enhances the content.

7) Iconography – Icons should be simple, easy to understand and universal. Remember that they’re meant to enhance comprehension, never distract.

8) Data – Don’t overwhelm the reader with multiple graphs of single data points when one combined will suffice. (For more tips on data design, learn how to design the most common charts and graphs, plus these 25 tips to improve your data visualizations.) 

9) Proportion – The eye can be deceiving; make sure items are appropriately sized in data visualizations so as not to skew data.

10) Simplicity – Avoid unnecessary design, including 3D charts, ornamental illustration, or extraneous elements. Remember, too, that minimal design can also be effective—so long as you have a strong story. (For more inspiration, check out these beautiful examples of minimal infographic design.) 

You can use the platform: piktochart to try out.
https://piktochart.com/

Source: https://www.columnfivemedia.com/infographic-10-tips-for-designing-effective-visual-communication

Worth to check:
1. The power of visual communication of infographics
https://www.wyzowl.com/infographic-the-power-of-visual-communication/

2. Visual Communication Design – advice
https://www.vcaa.vic.edu.au/curriculum/vce/vce-study-designs/visualcommunicationdesign/advice-for-teachers/Pages/ConsiderationsToolsandComponentsDesignElementsandPrinciples.aspx

3. How little users read?
https://www.nngroup.com/articles/how-little-do-users-read/

4. Statistics about infographic effectiveness
https://ansonalex.com/infographics/infographic-effectiveness-statistics-infographic/